Social Media Strategy for Mumu Fresh
As we discussed, this proposal is a potential roadmap for creating and monetizing your social media presence. We want to produce professional and personal motivational content which works in tandem with your current and future creative products (i.e. music, publishings, and speaking engagements). The end-goal of this strategy is to find strong ways to engage your audience while also developing profitable streams of income from your content.
Goals:
Develop a social media strategy for your motivation platform
Create a template for recording, editing and posting regular video/photo content
Build your Instagram video and Facebook platforms that funnel viewers to your Youtube page (for full length content)
Potential Influences
In our talk, you shared some current influencers who you see yourself aligned with. I’ve added a couple more, like Gary V, because I think you can model your initial style after them. What I envision for your motivational brand is a mix of studio interview-style and also run-and-gun videos, where you have the flexibility of creating advice-driven content from a home studio or while on the road.
This content can range from entrepreneurial tips to personal working single mom advice, and everything in-between. You have a gamut of material to choose from and we can tailor your platforms to feature all of these different categories, cohesively, without it feeling cluttered.
For example, if you built out three different categories, say “Mumu Motivation,” “Mumu Motherhood,” and “Mumu Mogul” you could create content on the same platform but segment it for your audiences.
By producing video content on Instagram, Facebook and Youtube, this can lead us to generate ad sales, sponsorships and significantly help promote future projects (i.e. books, speaking tours, music, etc.). This will also help you connect more with your audience and even sell branded merchandise.
Deliverables
If this sounds like a strategy you’d be interested in, then this is what I can provide:
I can edit your content for Youtube, Instagram and Facebook. Additionally, I can help manage your video/photo content, organize your Youtube page and help create serialized content for your platforms.
Since I’m based in Milwaukee, I can’t provide as much hands-on work as I typically do (photos and video producing) but if you have photos and videos for me to work with, I can edit and/or upload your content. Altogether my goal is to help produce, organize and edit your content as you expand your brand.
I can do 3 edited videos (~3 minutes each) and 5 stylized posts for $600.